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The brief in terms of terms of design was open, except that they wanted the tie to be modern and trendy so the students would be proud to wear them. The design and production process involved many designs and we produced a few sets of pre production samples of the ties. It was important for them that they got it right as they will reorder again and again. The school ordered 1500 ties and were extremely pleased with the end product – Beeline received the following....
"The ties have gone down extremely well and have sold faster than we expected. They are not compulsory for the students until September 2010 but around 75-80% of the students have bought them already! I appreciate your efforts contributing to getting them agreed. It is quite a long process to change any element of the uniform, mainly due to the consultation required with the students, parents, staff and governors. This process was made much easier by Beeline because of the free samples in the initial stages, by the speed at which you were able to produce the samples, by your patience while we decided the particular shades and styles, the speed of producing 1500 of the final products and the fact that they are cheaper and better than the our previous school ties. The students look very smart and their individual house can now be easily identified which has added to the ethos of the house system which was the original intention."