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A division of the NHS had been ordering hard back, foil blocked, standard baladek diaries for many years. They were functional but a little on the dull side. Beeline made the suggestion that for the same cost, a full colour cover - front, back and spine could be designed, and went ahead and mocked up the product to show the client. An order was placed immediately and the diaries not only looked 100% better, but they actually worked out cheaper than the original specification! The NHS re-order every year.